OUR COMMUNITY SPIRIT

As a reflection of our customers, employees, and owners, Pacific Coffee strives to be a contributing member of the communities we serve.


Our passion for assisting the local community has played an important role in defining who we are as a company. Our participation levels are varied and numerous but in most cases, our fundraising efforts are dedicated to the disabled or less fortunate children in our community and supporting the environmental causes.

There are many different charity partners that we have worked together over the years. To name a few, Changing Young Lives Foundation, End Child Sexual Abuse Foundation, Sowers Action, The Nature Conservancy, Green Peace, WWF Hong Kong and World Vision. Pacific Coffee also regularly supports educational, social, and arts organizations in Hong Kong, Singapore, and the Chinese Mainland.

In 2013, we have been given the Silver Award in F&B Industry in the Junzi Enterprises Awards. In 2015, Pacific Coffee is awarded as the 5 Years + Caring Company. This award recognizes our contribution and efforts in corporate social responsibility, another stamp of approval by the Hong Kong public for our commitment to corporate social responsibility.

Thought of the Farm Charity Fund

We have brought the farm-direct coffee bean experience to customers since the debut of 18/25 Altura in Nov 2014. To further strengthen the connection between coffee products and coffee communities, we have established “Thought of the Farm Charity Fund” to give back to the farming communities. For every 18/25 Altura, promotional drink sold, Pacific Coffee will donate HK$1 to the Fund. All money raised will be used to improve the livelihood of local farmers.

Continuous Environmental Support

Pacific Coffee is also well known for its commitment to the sustainability of the environment. Many of our products come from sustainable materials, including organic and fair trade coffee beans. To support our ongoing efforts to preserve the earth’s natural resources by minimizing waste generated through our operations, we encourage our customers to send us e-mail for comments; We urge our customers to bring their own mugs or tumblers for beverage purchase and in return, we deduct HK$3, RMB$2, SG$0.50 or RM$2 off their bills as an appreciation gesture for their support of the environment conservation.

We use energy saving auto controller which is a Hong Kong patented power-saving technology in our operations. Unlike the traditional autotransformer, this power saving technology provides the capability of stepping up/down the incoming voltages which helps keep the energy saving at an optimal level which in turn reduces electricity consumption while prolongs the lifespans of the electronic fixtures. We also partner with Food Angel and Feeding Hong Kong to donate unsold bakery items to the needy. Partners we have worked together on environmental conservation include Clean Air Network, Friends of the Earth (HK), Greenpeace, World Wild Fund for Nature Hong Kong and The Nature Conservancy.